PR-campaign called “Fragile age. Don’t let osteoporosis break your life” in the centers “Moscow longevity” supported by Moscow Mayor Sergei Sobyanin
Tasks to be solved
Target audience
Results
2019 - 2020
Informing the participants of the "Moscow Longevity" project about the problem of osteoporosis and the need for a proper lifestyle to prevent the disease and the risk of fractures and providing an opportunity to be tested on the website www.osteoporozunet.ru
Participants of the “Moscow Longevity” program, population 50+.
Informing more than 200,000 Muscovites over 50 about the problem of osteoporosis
Project implementation timeline
PR-campaign called “Fragile age. Don’t let osteoporosis break your life” in the centers “Moscow longevity” supported by Moscow Mayor Sergei Sobyanin
Project implementation timeline
2019 - 2020
Tasks to be solved
Informing the participants of the "Moscow Longevity" project about the problem of osteoporosis and the need for a proper lifestyle to prevent the disease and the risk of fractures and providing an opportunity to be tested on the website www.osteoporozunet.ru
Target audience
Participants of the “Moscow Longevity” program, population 50+.
Results
Informing more than 200,000 Muscovites over 50 about the problem of osteoporosis
